Is Social Media Locking Away Your Audiences?

On 20th October 2025 AWS, Amazon Web Services, was down, there's was an outage that affected other platforms to include, Snap, Zoom, Duolingo and others.

It’s not the first, there've been other social media channels that have ‘gone down’ but these examples are why this edition of this Insight is pertinent.

is a long line of social media hick-ups, which demonstrate more than ever the need to grow audiences outside of social channels. Last year, we had a couple of the major platforms go-down on separate occasions during 2024, so we couldn't communicate with our audiences!

Well, what could you do ensure you at least begin to take hold of your growing audiences and keep them connected to you in meaningful, reciprocal ways outside of the expected socials?

I hope you can use some of these pointers.

1. Nurture That Email List

• Offer Value: Create downloadable resources, newsletters, or exclusive updates related to your product or brand.

2. Seek Out Partnerships

• Partner with complementary organisations or artists who naturally share your messages within their own networks.

3. Invest in SEO and a Website

• Create a Dedicated Website: A professional site should serve as your premium 'real estate' which contains valuable content. You might even want to platform your own comments board on your website.

4. Offline Material

• Word-of-Mouth: If you generate enough engaging experiences at events, you'll get people willingly talking about your product/events, which you can use as testimonies if you're quick enough to gather comments etc.

5. Create a Membership or Loyalty Program

• Offer early bird tickets, VIP access, or member-only content to foster a sense of exclusivity and community.

Schedule a call to get some insights into a tailor-made e-marketing campaign.