Be true to yourself

Even though the internet is awash with AI, don’t be tempted to jump on the bandwagon to completely create your own images and words for your socials.

What we’re seeing online is that because there is so much ‘AI slop’ online, real people are honestly turning off from it and are increasingly searching for authenticity and realness.

You might use AI from an operations perspective, to speed things up at the back-end of your business, but it’s important to dig deep to find your own genuineness, your own uniqueness and trust your own unique story to speak to your communities.

Now, realness is especially important for food. I’ve gotta say, AI creates some amazing images of food. Just don’t try making said food from untested AI recipes!

That’s it. That’s all.