Myths, folklore, legends.

I share with my younger communities that I grew up in a time when there was no such thing as mobile phones. Where if you wanted to ‘block’ someone, you just hung up the phone.

Yep; a time when hanging up the phone was so satisfying, because there was a physical cradle to drop the handset into, or slam hard into the cradle if you were mad at the person at the other end of the call. Hanging up cos you’re mi$$ed off is just not the same with mobile devices.

These technologies have fallen into folklore. No one seems to be able to believe that this existed. Like…once upon a time, there was no internet and humans lived through that time.

It’s like social media. Though the technology as we know it has existed maybe 20 years, it’s managed to develop to feel like social media started at least hundred years ago. It seems (like a week in politics) technological development moves in light speed.

Using Einstein’s thing-er-ma-jiggy on the concept of time, where one year at light speed is equal to a gazillion years on Earth, a month in real life is equal to decades in social media.

Anyway, enough of my attempts to explain Albert’s theory of relativity and applying it to socials.

My thinking is that there’re a couple of ideas about social media that really belong in folklore.

One is that follower count is a measure of credibility. Follower numbers should be known as a ‘vanity metric’. An accurate measure is click through rates.

A second is that you can’t measure return-on-investment.

Erm…yes, you can. Between you and your (skilled) social media practitioner, you’ll have tools to measure perviously agreed KPIs and thereafter, you can evaluate any resulting data on an agreed periodical basis.

I’m off now to see my aunty to fill my belly with her legendary Saturday soup.

That’s It. That’s All.