Do you love me now that I have bought your stuff?

You walk into the showroom reeking of expectation and promises you were told would be met. 

You were told that products of said business were of exceptional quality. The attention to detail, microscopic. The sales persons’ knowledge was sorcerer level. 

Fantastic! You get fitted up with exactly what you want. There and then expectations met, promises fulfilled.

A few months later, like Niagara Falls, communication tumbles off a cliff.

No follow up calls. No prying emails, not even annoying newsletters. 

Yep, the company you bought from, they’ve got you now and it feels to you like they don’t have to woo you anymore. This business doesn’t have an aftercare or loyalty package, one that looks after patronage. You feel abandoned and hung out to dry. It’s not that there’s anything wrong with your purchase (at least not yet), it’s just that your expectations (though you didn’t know them at the time) were that you’d be made to feel valued even after purchase.

Consider the flip side to this. Remember how you felt when you’ve been looked after, or were made to feel like a VIP? 

Valuable, repeat sales come from caring for customers you’ve locked down at first base. Care for that customer and they will buy again from you - and just as importantly, they’ll tell their friends and colleagues to buy from you too. The stats for this don’t lie. 

Don’t skip this part of business. Don’t skip this part on socials. 

What’s making me feel let down right now is chocolate. Retail shrinkage on every level for that dark, satisfying elixir is real.  

That’s it. That’s all.