Cracking social media tactics for your events.

Utilising social media from your events can make for dynamic, evergreen marketing content that you can use throughout the year. To make sure that you can gather this type of content successfully, make sure that you plan with a good amount of time in advance.

Depending on your industry, have a look at high-profile awards ceremonies and grab some ideas from them. So, for entertainment you could look at the Academy Awards, or the Emmys, or the BAFTAs.

Now, you may not have high-profile awards ceremonies money, but you can use some creativity to adapt some of the tactics used to really push the successes of your event.

Have a look at the check-list below for added planning.

1. Develop a Content Calendar:

I mean, you should have one of these already, but now you'll insert posts for your event. You can plan posts in advance, including promotional content, countdowns, speaker spotlights, and behind-the-scenes content. Make sure that you plan time-blocks for real-time, live posts.

2. Use High-Quality Visuals:

You will be using a mobile device in a real-time, live event and most of these devices can brag about their photographic capabilities and rightly so. You'll be using these images as a matter of course. These images should be eye-catching and should grab attention and convey the event's vibe, eliciting a sense of FOMO.

For longer term, or over the course of a few hours or days, you may want to use still images taken from a professional standpoint, using DSLRs for example. These images will continue to tell the story of your event.

3. Leverage Influencers and Partners:

Long before, develop relationships with industry micro influencers or partners to build on your event’s reach. Encourage them to share their experiences and promote the event to their own communities.

4. Engage with Your Audience:

Don't leave comments hanging, it's really not good form and if you do this consistently, audiences are less likely to engage with your posts if they feel neglected. Respond to comments and messages promptly to build a connection with your communities.

Build in engagement by running polls related to the event too.

5. Run Contests and Giveaways:

As part of your marketing you could create contests or giveaways to increase engagement and excitement and ticket purchases.

Encourage participants to share the event on their profiles for a chance to win prizes like free tickets or merchandise.

These are just a few planning details that you can start. Look out for the next in the series in social media planning for events.