Cracking social media tactics for your events, pt2.

Welcome to part two of getting to grips with social media for events. Grab a few of the tips that you can use to make your socials pop for your events.

7. Utilise Paid Advertising:

As well as organic messaging that you're using as a matter of course, use paid ads to target specific demographics and reach a larger audience. Make sure you use ads criteria to be specific about your ads. Use it to target, buying tickets, signing up to your newsletter or voting for example.

Experiment with different ad formats like carousel, videos, or stories to see what resonates best with your communities.

8. Share Behind-the-Scenes Content:

Offer sneak peeks or behind-the-scenes looks to build anticipation and interest. Use stories or live streams for real-time engagement with your audience. They don't have to be long ( I'd say a minute each at most for each).

9. Provide Real-Time Updates During the Event & UGC

Use lives, stories, or streaming to share real-time updates and highlights. Have your event social team encourage attendees to share their experiences, tagging you so that you can re-share and comment...generally engage as you would with User Generated Content.

11. Post-Event Follow-Up:

Share highlights, recaps, or thank-you messages after the event ends. Get feedback through surveys, your evaluation forms and/or social media polls to improve future events. Make sure you hear from all concerned in delivering the event i.e. event staff, venue tech teams etc. Feedback from these and other sources helps to really up your game the next time round.

12. Analyse and Optimise:

Data, data, data. Use your analytics tools to track engagement, reach, and other key metrics over the course of the event for your social media.

Evaluate what worked well and identify areas for improvement to make the most of future social media strategies.

Got an event coming up? Schedule a call and let’s talk to see if there’s anything else you could add to make your event successful.